Tailored Events for the Gaming Industry
The gaming industry continues to move fast, driven by passionate communities, constant innovation and a culture that thrives on shared experiences. At FMI, we design and deliver events that match this pace, creating memorable events that bring gaming industry companies, partners and customers closer together. From VIP experiences to large-scale networking parties, we help gaming brands cut through the noise and connect with their audiences in impactful ways across the UK, EMEA an internationally.
As a full-service event management agency, FMI offers end-to-end support, covering venue finding, creative messaging, production, logistics and on-site delivery. We work as an extension of your team, ensuring every detail is expertly managed while keeping your objectives front and centre. Our approach is flexible, collaborative and results-focused, allowing us to adapt quickly in a fast-moving landscape.
Tell us about your project
Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
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- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
FMI has delivered events for companies across the gaming industry; from consoles and software to retailers and online platform providers. We’ve helped brands such as GAME engage customers, enabled Sony PlayStation to reach trade staff and aided platform providers to nurture relationships with prospects at ICE Gaming tradeshow.
With proven experience delivering high-impact events across multiple sectors, FMI is a trusted event management partner for gaming brands, developers and platforms looking to engage their communities, elevate their presence and create experiences that partners remember long after the game is over.
Event management in the gaming industry
Live events in the gaming industry demand a precise balance of creativity, technical delivery and commercial focus. FMI provides end-to-end event management, supporting gaming brands, manufacturers and platform providers from initial strategy through to flawless execution.
We bring proven experience when it comes to delivering events at B2B showcases. From trade shows, partner conferences and industry summits to closed-door previews, investor events and industry networking experiences, FMI understands how to tailor the format and content to suit professional audiences without losing the excitement and innovation that defines gaming. Gaming events now exist across multiple formats, and FMI is equipped to deliver live, hybrid and digital‑first experiences.
What sets the gaming industry apart from other sectors is its deeply rooted sense of community and continuous product lifecycle. Games evolve after launch, communities expect regular updates, and brands must maintain momentum long beyond a single release moment. FMI designs B2B events that reflect this reality creating touchpoints that support ongoing relationships, encourage collaboration and align with the long-term roadmap of both products and platforms. The result is B2B gaming events that don’t just inform but actively strengthen partnerships and drive sustained growth.
What kinds of events work best in the gaming sector?
The gaming industry is built around technology, community and constant evolution. The most effective events are those that fuel excitement, encourage interaction and strengthen relationships. Below are three event formats that consistently perform well in the gaming sector, particularly for brands looking to engage both B2B and B2C audiences.
Product Launches and Demo UK Roadshows
What’s involved
Product launches and demo roadshows are a cornerstone of gaming event strategy. These events can range from a high-impact launch in a flagship venue to a multi-city UK roadshow that brings a game, platform or service directly to regional audiences, partners and press. Delivery typically includes venue and/or vehicle sourcing, creative staging and fit out, AV and lighting, demo station builds, staffing, technical support, scheduling and full logistical management.
Why they work so well in gaming
Gaming audiences want to play, not just watch. Hands-on demos allow players, partners and press to experience gameplay mechanics, graphics and features firsthand. Roadshows extend this opportunity beyond one location, helping brands reach multiple communities across console, PC and mobile audiences. They also support the longer gaming product lifecycle – allowing brands to gather feedback, build anticipation and keep engagement high after launch announcements.
Trade Showcases and Exhibition Stands
What’s involved
Trade showcases and exhibitions are vital touchpoints within the gaming calendar, whether attending major industry events or hosting more focused sector-specific showcases. Successful delivery includes stand design and build, experiential elements, branded demo spaces, live presentations, technical integration, staff coordination and visitor flow management. The best stands are modular and adaptable, allowing for multiple event appearances.
Why they work so well in gaming
Exhibitions place gaming brands directly within the industry ecosystem alongside publishers, developers, platforms, hardware providers and service partners. A well-designed stand becomes a destination, offering immersive experiences that reflect the brand’s identity and innovation. For B2B audiences, trade showcases create opportunities for discovery, deal-making and long-term partnerships, while still tapping into the creativity and spectacle expected within gaming environments.
Partner Networking Events and Relationship-Building Experiences
What’s involved
Networking events in gaming often take the form of invite-only receptions, launch parties, VIP dinners or after-hours socials tied to major industry moments. These events require careful guest curation, smart venue selection, tailored production, impactful branding and seamless guest management to ensure conversations happen and relationships can develop.
Why they work so well in gaming
The gaming industry is highly collaborative, with success often dependent on partnerships between businesses. Networking events provide the space for these relationships to deepen in a more relaxed, social setting. They reinforce trust, encourage collaboration and help brands stay front-of-mind at key industry events.
By combining hands-on experiences, strong visual identity and meaningful human connections, these event formats help gaming brands generate excitement, gather insight and build loyalty across the entire ecosystem. When delivered strategically and with expert production, they become powerful tools for growth in a fast-moving, highly engaged industry.
Delivering measurable results through our events
At FMI we take a creatively led, end-to-end approach to event management for the gaming industry. Our process begins with understanding your brand and its objectives whether that’s strengthening relationships, launching new products, or raising your brand profile.
From initial venue planning and concept development to logistics, staging and production, and post-event analysis, we manage every detail to ensure seamless execution. Our skilled events team combines creativity with significant operational experience, delivering events that not only engage but also achieve measurable outcomes aligned with your business goals.
Bespoke events built for your needs
We understand that every client brief is different, and that every gaming brand will have different goals, which is why we tailor all our solutions exactly for your needs. From venues and production to entertainment and presentations, we can support your business by delivering a professional and memorable gaming industry event.
We’ve delivered across markets, from trade stands and parties in EMEA to UK-based vehicle road shows engaging thousands of people. FMI can deliver scalable events across regions to suit your business needs. We can deliver live, virtual and hybrid events to reach audiences near and far and to build that important brand connection.
Client Testimonials
Bring your next event to life with FMI
FMI Agency offers specialised event management for businesses within the gaming industry, combining event expertise with creative execution. Why not get in touch with us below to find out how we can help partner for your next gaming industry event.
