Trade Marketing
FMI provides trade marketing solutions to major brands working across a wide range of industries. From trade engagement websites and B2B events, to increasing your presence through trade incentive marketing, we guarantee an excellent outcome for every client that will increase business performance.
Trade marketing can help your brand effectively communicate and engage retailers and distributors in order to sell your products or services. With our expert trade marketing programmes, channel incentives and experienced team, we make the process easier for trade marketing managers, and the results better, than ever before.
A trade engagement and incentive marketing agency
We’re experienced at creating trade incentive marketing plans, and fully understand the power of incentive marketing. Our team of marketing and engagement experts use incentives to improve sales, engage resellers and build loyalty among you and your trade partners.
By working with an experienced trade incentive marketing agency like FMI, we guarantee great results. Our team of experts go above and beyond to ensure we are delivering the best trade incentives possible that deliver return on your investment.
Our Work
Trade marketing event solutions to increase loyal partnerships
Trade shows and B2B events provide great marketing opportunities, so it’s essential that you do all you can to make the most of them. Our event management experts will help your trade show exhibition stand achieve the best results possible, with an impactful stand design combined with stand engagement to best target your B2B audience.
We’ve put successful events together for a range of companies across electronics, agriculture and telecoms industries. When it comes to trade events, we bring engagement expertise and knowledge to help you increase loyal trade partnerships. Our team of experts will work alongside you to plan your trade events, to make the most of exhibiting at a trade show.
The best trade marketing strategies
Trade marketing allows you to engage with your trade partners – particularly when you are equipped with a great marketing plan and engagement strategy. One of the best ways to engage customers at a trade show, or to engage with trade partners more generally, is through experiential marketing. Utilising experiential marketing at a trade show booth allows potential trade partners to engage with your business in a tactile way. FMI can build experiential marketing solutions that will attract customers at trade shows and help increase brand loyalty.
Promotion of products to retailers, wholesale and distribution
A trade engagement programme is key to successfully engaging your channel partners and promoting your products and services. At FMI, we design and build branded trade marketing websites, communicating trade marketing materials whilst actively engaging with your B2B audience through news, quizzes, product training and more. Our trade engagement experts will work with you to deliver a trade engagement comms calendar and strategy.
Trade marketing sales incentives campaigns and promotions
Trade promotions are an effective tactical activity designed to encourage retailers, wholesaler, and distributors to range, stock and promote specific products. FMI support brands through the design, launch and management of trade sales incentive campaigns. From promotional launch communications to sales data management, FMI can help make your next sales campaign more effective, resulting in improved trade partnerships and brand loyalty.
Trade engagement, product knowledge and training
Ensuring your trade partners are fully trained and well versed in your products is important to enable them to sell confidently to their customers. FMI deliver digital training programmes with dynamic content, product quizzes and surveys. We also help create training environments at your channel partners offices to encourage highly effective hands-on product training with your training teams.
