Every day we are presented with hundreds and thousands of messages that want our attention. From the moment we wake up in the morning, our senses are assaulted with messages, promotions, content, offers, adverts and social media from a range of sources, channels, businesses and individuals.
All of these come at us across a range of platforms, technologies and mediums.
From a B2B perspective the same thing is true with competing brands all fighting for space and attention in a crowded and sometimes saturated channel.
The question is…how do you make sure your business message gets through to your audience and stands out from your competitors?
As we all know there are many ‘off the shelf’ packages that are peddled to Marketing and Communications Managers as being the ‘best solution’ of all the time, but surely the real answer is ‘it depends’? It will depend on the audience, the market, the channel and of course the nature of message.
There is no ‘one size fits all’ solution, rather the solution should be bespoke.
This may sound obvious but it’s not always the case. Many companies and agencies will attempt to bend and flex existing programmes or solutions to fit specific needs. Sometimes this approach will work…many times it won’t.
It is far better and much more satisfactory to deliver a solution that is aimed squarely at your audience and speaks to them at the right time, in the right voice with content that they can understand and engage with.
In this way some great solutions can be explored and some really exciting executions delivered. In many cases the programme becomes even more effective as the engagement level is higher.
It may sound complex in theory, but in practice it is very simple. This way of working has lead us into many exciting and innovative areas and has enabled us to deliver many truly integrated programmes that are completely cross platform yet interconnect seamlessly. We challenged one of our designers to encapsulate one such client programme in a simple visual and he produced the awesome image that you see at the top of this page.
If you would like to learn more about our approach and how we can help you to achieve your objectives, give us a call.
