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Author: FMI Agency

Incentive travel: take the FMI Travel Quiz

With incentive travel increasing, have some of us maybe forgotten how to give and get a proper brief? Try considering these 20 questions from FMI and see how far you get. We often get rung up by all kinds of promotions agencies and direct clients asking for a costing on ‘a little sales trip’ to […]

Brand Engagement: Trust in me

Brand engagement only works if there is employee trust in the new values. But trust cannot be won through good internal marketing alone, although it undoubtedly helps. Leaders need to be seen to be involved, to be actually leading the programme and above all, to be trusted. We must remember though, that leaders include all […]

Hospitality…illegal or just doing business?

Inviting buyers to a social or sporting event to talk business and perhaps to say thanks for doing a few good deals recently seems innocent enough, doesn’t it? Why should anyone object to being courteous and developing a mutually beneficial relationship? Where’s the harm in a few drinks with a potential buyer? There have been […]

Brand Ambassadors go to Paris

Leveraging brand engagement to drive product sales in the UK for mobile manufacturer Huawei. It may have been wet and windy but our recent visit to Paris was a shining light for four lucky Huawei brand ambassadors. As part of our retained Huawei n:gaged trade engagement programme we were delighted to invite and host a small […]