Brand Engagement: Trust in me
Brand engagement only works if there is employee trust in the new values. But trust cannot be won through good internal marketing alone, although it undoubtedly helps. Leaders need to be seen to be involved, to be actually leading the programme and above all, to be trusted. We must remember though, that leaders include all […]
Hospitality…illegal or just doing business?
Inviting buyers to a social or sporting event to talk business and perhaps to say thanks for doing a few good deals recently seems innocent enough, doesn’t it? Why should anyone object to being courteous and developing a mutually beneficial relationship? Where’s the harm in a few drinks with a potential buyer? There have been […]
Measuring events…emotionally
John Fisher discusses Return on Emotion vs Return on Investment when it comes to Events
FMI Awarded at the Huawei UK Partner Convention 2018
FMI was awarded the Outstanding UK Consumer Market Development Award for 2018 at the recent Huawei UK Partner Convention, held at Altitude, London in May.
Brand Ambassadors go to Paris
Leveraging brand engagement to drive product sales in the UK for mobile manufacturer Huawei. It may have been wet and windy but our recent visit to Paris was a shining light for four lucky Huawei brand ambassadors. As part of our retained Huawei n:gaged trade engagement programme we were delighted to invite and host a small […]
Debunking reward and recognition myths
Authors often describe writing a book as going on a journey. You set out with a clear direction, visit some specific resting places on the way and arrive at an obvious, final destination. But the finished book is rarely what you set out to write. You learn so much on the journey and visit so […]
