Debunking reward and recognition myths

Authors often describe writing a book as going on a journey. You set out with a clear direction, visit some specific resting places on the way and arrive at an obvious, final destination. But the finished book is rarely what you set out to write. You learn so much on the journey and visit so […]

Employee incentives: Why your attempt to gamify fell apart

Gamification is one of the titanic buzzwords of the last ten years for employee incentives, bobbing in and out of vogue among marketing, incentive and HR chatter and never disappearing from the public sphere for long. Brilliantly gamified systems are still seen as a tantalising objective for developers and also often in request by clients. […]

Sales training: Why spending can be wasted

Sales training is designed to optimise sales staff, but costs can top billions of pounds every year. A huge proportion of that spending goes down the drain. Surveys show recently trained staff performance in meeting revenue targets, tends to taper off drastically after the initial benefits of the training are experienced, often going straight back […]

Hosted buyers…who needs ‘em?

New Year? New fiscal? New opportunities? And what better opportunities could there be for new sales growth than attending an industry exhibition in 2018. But there are rumblings amongst professional attendees that the ‘hosted-buyer model’ may be creaking a little. At a recent industry gathering actual buyers…not exhibitors…were asked if they were happy with the […]

You’re missing out if you’re not utilising brand ambassadors

Brand ambassadors aren’t exactly a new idea in the marketing world, but they’re a criminally underutilised resource for most marketing departments. The public trusts earned information, like recommendations from their friends, word of mouth, and testimonials from key influencers more than they trust any other kind of marketing. Using passionate, involved voices speaking on behalf […]

How to make incentive travel even more motivating

Incentive travel inspires, motivates and excites staff. Using travel as an incentive for staff can be up to twice as effective as using cash or merchandise as a reward, and 76% of employees have said they’re motivated when rewarded with travel. That said, it’s always worth looking at how your motivational tools can be improved. […]