How to make incentive travel even more motivating
Incentive travel inspires, motivates and excites staff. Using travel as an incentive for staff can be up to twice as effective as using cash or merchandise as a reward, and 76% of employees have said they’re motivated when rewarded with travel. That said, it’s always worth looking at how your motivational tools can be improved. […]
Better event planning and budgeting
John Fisher suggests that leaving event planning until the last minute is not only unprofessional, but expensive too. The US wit and journalist H.L. Mencken was reputed to have once said: ’When someone says it is the principle of the thing, not the money, it’s the money.’ Event planning is like that. Buyers will always […]
Hard metrics aren’t always appropriate for experiential marketing
Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this simply isn’t a plausible expectation for a great deal of experiential marketing, particularly when businesses aren’t anticipating on-the-day sales. Hundreds, perhaps thousands of people could […]
Incentive Travel Destinations – The World is Your Oyster
Incentive travel agency FMI provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming you are not planning to take your incentive travel winners to somewhere domestically, this means you have a choice of 195 overseas destinations to consider when […]
Are Marketing Awards worth the Effort?
Entering a project for a marketing industry award is hard work but is it worth the effort… YES! Producing reports, project summaries, analytical data comparisons and PowerPoint presentations for clients to show the effectiveness of a programme is standard practice for us. However, it is a very different thing explaining the ‘ins and outs’ of […]
Brexit boggles the events industry
John Fisher assesses the potential impact Brexit may have on the events and hospitality industry Now that the British Prime Minister Theresa May has finally presented her 12 objectives for discussion regarding removing the United Kingdom from the European Union it is time for the events industry to ponder the actual implications. An All Party […]
