Putting your campaign budget where your mouth is…
I love working agency side (which is a good job after having done it for 20 years) but not as much as building a collaborative long term client relationship. Especially when the client suggests a new focus to a long term programme which supports our long held engagement approach. We’ve been working with a premium […]
Our top ten tips on incentives
At FMI, we understand incentives. We’ve worked on plenty of campaigns across the last 10 years that have effectively used incentives to drive real-time results and great ROI. We appreciate that an incentive programme can be time-consuming and often difficult to manage, especially when it’s a large-scale programme working across different departments, or even countries! […]
