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Engagement Programmes

Connecting brands with people through technology

Making trade and channel engagement programmes our priority

As a brand engagement agency, our expertise lies in creating effective and successful programmes that enhance trade or channel partner behaviours, positively affecting our clients’ ROI and results. Our decades of experience in brand engagement means we understand how to engage all types of audiences from retail and contact centre staff to employees and customers.

Tell us about your project

Let’s explore together how brand engagement can elevate your business

Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.

Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.

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Tell us about your project

Let's explore together how we can help elevate your business

Keeping your brand front of mind

Our digital solutions are ever-evolving as we work with some of the world’s leading brands, including Three, Targus, BP and Kubota. We deliver tailored solutions to keep trade, channel partners or customers highly engaged with your brand. We understand that programmes need to have a widespread adoption, they need to work effectively and drive results. Often our digital programmes extend to live events, as we reward an audience for staying engaged with our client brands, offering rewards which are memorable and have a positive impact for their teams.

Do you need to increase sales performance?

Our Sales Engagement solution is the platform for engaging audiences that other marketing channels don’t traditionally reach. We can help you to get your brand message across to multiple audiences with our scalable, modular and cost-effective platform.

Client Testimonials

Manufacturer trade engagement digital programmes

Brand engagement is a powerful mode of conversation between you and your audience. That’s why all of our programmes are focused on offering more opportunities to encourage and cultivate the level of ongoing audience involvement with their brands. We design and build websites and mobile app solutions that provide manufacturers the tools to communicate a brand or product messaging directly to retail staff.

Creating effective channel engagement

All of our brand engagement programmes are considered, quantifiable and, crucially, make a positive contribution to the overall customer and partner experience offering. Whether it’s improving motivation, driving sales or brand advocacy, we can offer solutions to reach and engage these targets.

From dynamic high growth businesses to multinational corporations – we offer insight, analysis and expertise. We’re passionate about the engagement programmes we develop and want them to perform to the best possible level, not only for our own success, but also for our valued clients.

Collaboration is the key to success

Our clients think of us as an extension of their teams, so if you think we’d be a good fit for your brand and you’re considering delivering brand engagement programmes as a way to interact with your staff, channels or customers, then get in touch below. We’d be happy to talk you through our past successes and provide you with some ideas to help you achieve success.

Our Work

Kubota Logo

Following a successful digital-first customer cashback promotion, Kubota asked FMI Agency to look at ways to improve their dealer incentive programme. Whilst popular with the dealers (who doesn’t like getting rewarded for sales?), the long-established sales incentive was an admin burden for sales, marketing and finance.

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FMI helped global telecoms giant Huawei grow its market share in the UK with the implementation of a trade engagement programme and tactical incentives.

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How FMI delivered an always on channel sales incentive with LG Rewards+, a bespoke rewards programme for a revolutionary product range.

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FMI were commissioned to deliver an exciting B2B incentive programme for key hardware distributors, to achieve higher levels of commercial engagement, improve brand awareness and ultimately increase sales volumes.

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Engagement and action sit at the heart of what we do as an agency. It’s our in-depth understanding, coupled with our creativity, agility and drive, that allows us to create client brand engagement programmes and strategies that improve both the customer, channel partner and employee experience.

Maximise your employee brand advocates for internal engagement

We’ll work with your business to help incentivise your team wherever needed. Our creative team of internal brand engagement consultants will motivate your employees and support brand ambassadors to get the most out of your internal team.

We’ve run internal brand engagement campaigns for a variety of major companies and have a selection of case studies available. We are happy to demonstrate the many ways we encourage internal brand engagement and the positive impact they can have on your business.

Creative online and offline brand engagement activities

One of the best ways to get people engaged with your brand, both externally and internally, is by offering a selection of great brand engagement activities. We’ll work with you to offer your employees and customers a selection of creative activities to help them engage with your brand.

All of our brand engagement activities are tailored and fully customised with your company in mind. Our agility means that we’re able to work directly to ensure a high level of engagement from both staff and customers.

Brand engagement managers - we're here to guide you to success

Our team of brand engagement consultants guarantee that each and every brand engagement programme is customised to your needs. The service our engagement managers bring to the table is supported by our team’s background working closely with major organisations.

Our brand engagement managers have experience working with the likes of Sony, Huawei, LG and other global brands, fitting seamlessly into the team to offer the best experience possible. Our team acts as an extension of your own, bringing brand engagement programmes to life.

However big your budget, we can help

Our engagement consultants provide not only creativity when it comes to solutions and ideas but also insight when it comes to measuring brand engagement through business intelligence. We can manage a range of brand engagement programmes, which offers any or all of the below services:

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