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Case Study


Exhibition Stand


Each year Tech Data Mobile commissions a 200sq m booth at Mobile World Congress, Barcelona – the largest mobile industry gathering in Europe. In 2014 more than 72,000 people attended this mega-technology event. Since 2013, FMI Group has been commissioned to produce an arresting exhibition stand design that incorporates both digital and print communications. FMI designed and produced a range of attention-grabbing, information-rich communications for Tech Data Mobile, including immense wall decals of more than 20 metres utilising a mix of brand-enhancing cityscape imagery, complex infographics and signage combined to ensure a great user experience with clear calls to action. We also organised the creation of a compelling Tech Data Commercial film and a Tech Data Mobile Services film, plus more than 30 associated motion graphic stings to communicate the full scope and magnitude of their offer to market. Visitors were heard to say, “This is the most eye-catching booth at the show”. Footfall was strong, audience and client feedback positive and visitors chose to stay at Tech Data Mobile for longer duration year-on-year, increasing the opportunity for client engagement.
“A great job yet again, from a strong agency partner who understands our needs and delivers over and above our expectations.”

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