FMI: the marketing agency of choice for Close Brothers Asset Finance

As their retained marketing agency FMI work closely with Close Brothers Asset Finance to create strategic, engaging and effective marketing collateral both online and offline.

Through a strong long-term working relationship FMI has become an integral part of the Close Brothers Asset Finance marketing department, acting as an extension to the team and providing support at all levels from day-to-day account management to copy-writing and strategic direction.

We provide dedicated account management team and studio resource with projects delivered across multiple business divisions and industry sectors within the UK, with FMI acting as brand guardians for the Close Brothers Asset Finance brand.

FMI provide a full suite of creative services from campaign creation and design, image research and artwork to video and bespoke animation. This breadth of marketing services means we can support all of their marketing team from digital and internal comms to events and exhibitions. Our approach is always to provide strong creative ideas whilst remaining on brand at all times.

Working alongside their in-house digital marketing team FMI deliver HTML email campaigns, GIF animations and bespoke engaging infographics, including digital design, campaign planning and testing. Creative support has also translated offline into exhibition stand design, large format graphics and event stands.

FMI understand it is vital that all marketing communications is on brand and impactful whilst delivering return on investment and meeting measurable objectives.

Positive feedback within the Close Brothers business has enabled introductions to other business areas to include Braemar Finance, Technology Solutions, Vehicle Hire and Retail Finance.

CLIENT

Close Brothers Asset Finance

CATEGORY

Marketing Comms
Exhibitions
Corporate Events

DELIVERABLES

Creative Strategy
Design & Artwork
Exhibition Stand Design
Video & Animation
Asset Library Management
Email Campaigns
Copywriting