FMI partnered with leading mobile manufacturer HONOR to deliver a dynamic and fully branded vendor engagement space within the Vodafone Contact Centre in Stoke. Designed to inspire and educate frontline staff, the HONOR brand room is a standout example of how thoughtful design can elevate product training and employee engagement.
Brand Room Installation – How to become a standout brand?
HONOR sought a physical space that would:
- Showcase its latest devices in an engaging, hands-on environment.
- Provide an engaging setting for training Vodafone’s frontline agents.
- Reflect the brand’s identity while fitting seamlessly into the Vodafone Centre of Excellence.
- Create a comfortable and relaxing space for Vodafone employees to hang out outside of training
CAD Conceptual Drawings
Building an inclusive, engaging learning environment
FMI managed the project end-to-end from initial CAD concepts to final installation, creating a chill-out zone that blends functionality with brand storytelling. The space was carefully curated to encourage interaction, learning, and relaxation.
Key features include:
- Tiered bench seating for group training and casual gatherings.
- Tethered HONOR devices for hands-on exploration.
- A large TV screen for product demos and presentations.
- Branded lightboxes and photo frames to reinforce HONOR’s visual identity.
- Custom branded cushions and stylish built-in storage with integrated foliage, adding warmth and comfort.
- A layout designed to foster informal learning and product familiarity.
Creating noise around the brand
The HONOR brand room has become a central hub for vendor engagement at Vodafone Stoke, enabling staff to connect with the HONOR product range in a relaxed, immersive setting. It supports ongoing training initiatives and strengthens the relationship between HONOR and Vodafone’s frontline teams.
“Have had some really positive feedback from the team at Vodafone on the Training Room fit-out, great work from FMI” UK Sales Director at Honor Technologies
Why It Works
This project exemplifies FMI’s ability to translate brand values into physical spaces that drive engagement and deliver measurable impact. By combining strategic design with seamless execution, FMI helped HONOR create a space that’s as functional as it is inspiring.
If you are a manufacturer and need help to elevate your brand presence in contact centres then get in touch below to see how we can help.
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