- February 1, 2023
As we navigate a new hybrid approach to doing business, buyers are now more informed and further along in their...
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As we navigate a new hybrid approach to doing business, buyers are now more informed and further along in their...
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Introduction In an indirect market, companies rely on third-party partners—such as resellers, distributors, agents, or other intermediaries—to reach their end...
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For a lot of event organisers, the most important element of an event is the event itself. For those people...
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Product Knowledge Training We’ve all been to training sessions, workshops and company away days where you receive vast quantities of...
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Outsourcing marketing communications to elevate your brand Strategic marketing is essential for marketing communication as it ensures that brand awareness efforts are purposeful, impactful, and sustainable. It ensures consistent brand messaging across all brand communications – advertising, digital, video and exhibitions – to help strengthen brand recognition and build loyalty. Strategic marketing is important for […]
...I love working agency side (which is a good job after having done it for 20 years) but not as
By Peter Bennett, Development Manager Back in February of this year, I wrote a blog post about winning new clients,
I’ve been at FMI for the last 10 years and during that time have seen our agency move from strength
“The customer is never wrong” was the famous slogan of the even more famous hotelier Cesar Ritz. Or if you
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