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Case Study


Product Marketing

FMI creates product marketing and branding that really gets you noticed!

FMI have worked with Amdocs since 2012 producing engaging and dynamic product marketing presentations across multiple business areas. As part of our ongoing relationship we were commissioned by Amdocs Big Data Strategic Innovations (BDSI) to create an engaging identity for their ‘Big Data’ global messaging for 2015.

Focused around their four key pillars; Care, IT Operations, Marketing and Networks the proposed underwater based theme was centred around striking diving imagery, unusual sea creatures, hidden treasure and schools of fish. The diving theme was rolled out with a global product launch which FMI supported by creating a product video, advertising, dedicated mirco-site, PowerPoint presentations, HTML emails and website banner graphics.

The product video was also played on large video wall at Mobile World Congress in Barcelona.

“I don’t say this lightly, but the new theme and video totally kicks ass! It is going to look amazing within the context of our MWC booth! Nice job!”

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