Sales Incentives
A leading UK sales incentives agency
Sales incentives come in many forms, all with the aim of motivating and engaging your sales team to achieve your company’s goals and exceed your team’s targets. FMI is an innovative, agile and digital-first agency, delivering compelling and successful sales incentive programmes for some of the world’s biggest brands. Based near London, we have developed a range of award-winning incentive programmes and initiatives over the last decade, helping us become a leading sales incentives agency in the UK.
Tell us about your project
Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
Let's Talk
- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
Our agency focus is on creating engaging sales incentives programmes that drive genuine results, tailored to your business needs to ensure we are delivering ROI. Our experienced team of brand engagement experts will help you to design a sales incentive that will improve business performance, increase sales and deliver brand engagement.
We create stand out sales incentive programmes for our clients, including points based rewards schemes, sales team incentives, staff incentives, and tactical sales drivers. We have the ability to be reactive and responsive, driving momentum and enabling you to get the most out of your sales incentive, whether it be an 8 week or a year long programme.
Tactical sales drivers
FMI’s tactical sales proposition is a cost-effective solution for engaging audiences that tackles the one-to-many communication challenge faced by brands.
You can connect to multiple audiences, giving employees, teams, regions or partners the reassurance, training and brand awareness that will be instrumental in driving sales.
No more commitment to a long-term programme, juggling multiple stakeholders and budgets across your business. This is a single, cost-effective solution for your audience with fun, engaging tactical content.
Gamification to increase sales
We support brands by integrating gamification into their consumer marketing activity. From customer loyalty campaigns to improve retention, to product launches to increase sales, we seamlessly incorporate sales gamification into our platforms to maximise engagement and ensure optimal performance of a marketing campaign.
What are sales incentives?
Sales incentives are programmes your business can use to drive your sales team to achieve greater results. Whether through bonuses, reward schemes, experiences, or something else entirely, incentives boost productivity, encourage success in your team and, ultimately, increase revenue.
FMI work with your business to build curated sales incentive programmes that align with your business objectives, as well as the specifics that keep your team motivated.
Our Sector Experience
Our sales incentive and event specialists are experts in engaging people with brands within the telecommunications sector. We work with global manufacturers and network operators to deliver brand engagement solutions to distributors, resellers, B2B partners and customers.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the telecommunications industry.
We deliver high-performing sales incentives, creative communications, tactical campaigns and online product training to help increase brand awareness in channel. Top performance is rewarded with stand-out incentive group travel trips and celebratory awards dinners. Whilst our impressive experiential events, training room installations and call centre roadshows deliver face-to-face engagement direct to consumers and front line retail and call centre staff.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. Having worked with brands like LG, Sony, PlayStation and more, we help electronic companies, including hardware manufacturers and software providers, who have a need to engage channel partners to drive sales performance.
We engage business audiences at corporate conferences, partner forums and networking events both in the UK and internationally, delivered professionally to encourage partnership building and brand loyalty.
Our European partner programmes and channel sales incentives are recognised for delivering effective communications to educate and train channel partners on products and brand values. Underpinned with rewards and group travel incentives to recognise achievements.
Our event managers and incentive planners are agency experts when connecting brands with people in the finance sector. We help finance companies improve performance through live events, trade exhibitions and partner programmes.
We design solutions that connect with finance audiences. Delivering UK-wide, London and international events in the finance sector for asset finance, retail banking, payment processing providers and Fintech companies. Helping brands achieve more at exhibitions and networking events and celebrate success at their EMEA conferences and awards dinners.
We help increase brand awareness and engagement, networking and relationship building and customer retention through effective marketing communications and partner programmes.
Our team of brand engagement experts are specialists in connecting people with brands in the automotive industry. Our experience within automotive includes international car, commercial and agricultural manufacturers, as well as dealership groups, fleet solutions and financial services.
We engage with these business audiences through awards dinners, leadership conferences, team building events, and group incentive travel. Engaging them with the brand at every touchpoint.
Our incentive and engagement websites disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Client Testimonials
Creating awesome sales incentive experiences
We can help you to create a sales incentive with the ‘wow’ factor. From high-adrenaline activities such as flying, abseiling and fast-car days to VIP experiences with stadium tours, celebrity dinners and unique venues, we’re here to help reward and recognise your top sales performers.
Our team of incentive experts and event managers have organised group incentive travel trips spanning 10 to 100 people and taken them on the most awe-inspiring adventures to international destinations. From UK incentive trips to long-haul travel, our team are experienced in devising and delivering sales incentive mechanics and rewards that guarantee an increase in sales performance.
Create positive connections with your audience
Over a decade in business, we’ve devised and delivered tactical sales incentives ideas for many brands, including Sony, Carphone Warehouse and Huawei, proving how incentive campaigns really do drive sales teams’ excitement, energy and results. Contact us to discuss sales incentives if you want to:
Reach channel staff with the right knowledge and fun tools to quickly and efficiently improve sell-through rates.
On-board retail staff in minutes and get them up to speed. Whether full or part-time, new starter or seasonal temp, increase their brand awareness to drive sales.
Engage sellers with fun activity and gamification so they will want to learn. Stay front of mind and ahead of your competitors.
End-to-end incentive management
As well as conceptualising incentives campaigns in partnership with our clients, we devise and deliver the sales incentive programmes and the rewards to support them. Ranging from digital reward codes to a once-in-a-lifetime incentive travel experience, our team can help.
Critical to our collaborative approach is genuinely understanding the challenges and opportunities our clients face – thinking ‘globally’ about what we’re aiming to achieve together and how our incentive solutions fit into the bigger picture.
But then, delivering ‘locally’ – meaning we create and deliver sales incentives programmes that resonate on the ground and deliver the return on investment our clients demand and deserve. From UK only to full international multi-language incentives, our solutions can be scaled up and down depending on client budgets and needs.
Sales incentive ideas
Often, we are called upon when a client’s current sales incentives programme is flagging or not delivering the returns it once was. We’re the creative spark that has the sales incentives ideas that reignite these.
Often sales performance rewards need a touch of magic, something different, in order to deliver and our decades of experience means we’ve been there and done that, so we know what works and what doesn’t.
We don’t just help our corporate clients communicate with their sales teams, we engage them and help them to deliver and become supercharged brand fans.
Sales incentives programes
We pride ourselves on designing a sales incentive solution that is right for your brand. We can activate, in short timeframes, tactical sales incentive campaigns that are hard-hitting, cost-effective, motivational and will increase sales performance.
If tactical incentives isn’t the right solution, we can create an incentive structure and mechanic for a longer, always-on incentive programme to continually engage your workforce and sales staff. Designed for longer-term engagement these solutions will improve your brand awareness and almost certainly increase your market share
We’ve got a raft of client case studies showing the positive impact strong sales incentives programmes can have. Why not get in touch to see how we could help you deliver class-leading sale incentives campaigns.
Our Work
Incentives and rewards for sales teams
We’ve worked to help companies offer great incentives for their sales staff for over 10 years. Let us know how your company works and we’ll work with you to design and deliver a variety of great incentives for your sales team.
We can offer great rewards and motivators for your sales team and help you come up with innovative incentive ideas that are sure to help your team hit their targets. We’ve worked with major international brands including LG and Sky, and we bring that experience to every project to help guarantee growth.
Sales incentive rewards to motivate your staff and partners
When your team is doing well, you’ll want to let them know it. Our aspirational sales incentive prizes and rewards are sure to motivate your staff. From exciting VIP hospitality experiences to group travel trips abroad, we’ve helped plan all kinds of incentive rewards for a variety of major brands.
With a raft of case studies, you can get a feeling for the variety of rewards we’re able to offer you. If you’d like some great prizes to motivate and recognise your sales staff but don’t know where to start, just get in touch with FMI today.
Sales team incentive ideas to help achieve your business objectives
The best sales incentive ideas are built specifically for each team. If you need some help formulating sales team incentive ideas, then FMI is the sales incentive agency for you. With us on-board, we can guarantee an incentive mechanic and structure that will generate return on your investment, every time.
With all the incentive options out there, it can be hard to determine exactly which sales incentives would work for your team. Our wide experience within the sales incentive industry means that you can be sure we’ll be able to offer you plenty of sales team incentive ideas to achieve your business objectives.
Tailored incentive schemes for sales staff and teams
Having a sales incentive scheme in place is often essential to get the most out of your sales team. We can work with you to help build an incentive scheme from the ground up, with a laser-focus on your team to ensure it appeals to them.
We’ve put sales incentive schemes in place for a range of major global clients and have seen some great results; high levels of engagement and increased performance. Work with FMI today and start building the foundations of a world-class incentive scheme for your sales staff.
FAQs
FMI Agency are engagement experts and below are some of the most frequently asked questions when we are consulting with clients.
A sales incentive programme is a mechanic intended to improve sales performance through motivating and rewarding sales teams and channel partners for selling the targeted products. Rewards are given for displaying the desired behaviour such as for achieving set targets or business objectives such as increased revenue, customer acquisition, or product/service promotion.
Sales incentives improve performance by increasing motivation and engagement among sales teams. They help businesses to encourage and change behaviours such as upselling, switch-selling and cross-selling. They can help with staff retention and reduce employee turnover. If structured correctly any sales incentive activity will be funded by the sales uplift.
There are several types of sales incentive:
- Monetary Incentives – cash bonuses, gift cards, e-vouchers and sales commission
- Non-monetary Incentives – merchandise, tech products, VIP experiences, event tickets and travel incentives
- Recognition Incentives – sales leaderboards, badges, awards and certificates
- Performance Incentives – competitions, tiered rewards, tactical SPIFFs, gamification
You can also combine elements from each of these incentive types, such as sales leaderboards with travel incentives to offer the top 10 placed sales people the trip of a lifetime.
To measure the effectiveness of a sales incentive programme objectives and KPI must be set at the beginning of the campaign. Assess both quantitative and qualitative results throughout the incentive such as sales revenue, percentage sales uplift, participant rate, salespeople engagement, product sales mix, behaviour changes and member feedback. If structured correctly any sales incentive activity will be funded by the sales uplift.
Yes, sales incentives can be used for both B2B and B2C sales teams. At FMI we tailor our sales incentive to the audience and offer different incentive structures and rewards that are most appropriate to the specific business objectives.
There is a difference between sales incentives and sales commissions. Commissions are usually part of a base compensation plan with the purpose of providing financial reward for closing a deal. While commissions play an important role, they can also promote undesirable behaviour to get the sale over the line. Incentives are additional motivators layered on top to encourage improved performance such as exceeding targets, promoting key products and completing training.
Sales incentive programmes should be run or refreshed in alignment with your business needs. At FMI we deliver annual sales incentive programmes for clients to increase brand loyalty and sustained performance, often underpinned with short-term tactical sales incentives run over a shorter period such as monthly or quarterly. These incentives may correspond with industry peak and seasonal periods.
At FMI our sales incentive programmes are unique because we put brand engagement at the heart of every incentive. We know that people perform better when they are engaged, therefore our focus is always to build a sales incentive programme that drives sales performance and wins hearts and minds of salespeople. Our sales incentives are created bespoke to every client to ensure they are addressing the business needs while also being desirable to the sales teams.
The kinds of rewards that FMI offers for employee and channel sales incentives include non-monetary, recognition and performance rewards. Rewards such as e-codes, gift-cards, restaurant vouchers, reloadable and single use MasterCard, group incentive travel trips and VIP experiences. Our digital incentive platform allows for instant gratification through gamification, prize draws, leaderboards, badges and tiered rewards. For customer promotions we also offer gift-with-purchase and customer loyalty campaigns. We assess each audience to ensure the offering is desirable and commensurate.
FMI provides end-to-end reward management to include the sourcing, ordering, logistics and delivery of sales rewards. Our team of reward management experts can support on a local and global level, from end-user communications to secure dispatch of rewards to help make the reward process secure and easy.
FMI has delivered successful sales incentive programmes in multiple industry sectors including telecommunications, electronics, automotive, finance, IT, gaming and agriculture. Rewarding direct and in-direct salespeople in the UK and worldwide, in local language and with relevant local rewards.
FMI reports on sales performance and incentive success through a combination of real-time data tracking, API integration, dynamic analytic tools, surveys and Power BI dashboards. By defining the key performance indicators at the start, we ensure the required data is being gathered throughout the programme. We leverage technology integration to ensure sales data can be ingested, validated and presented to members securely to help drive sales performance.
