Hard metrics aren’t always appropriate for experiential marketing

Hard metrics are by their nature difficult to dispute, especially in digital marketing, where campaigns might not always be successful, but they are measurable in black and white. However, this simply isn’t a plausible expectation for a great deal of experiential marketing, particularly when businesses aren’t anticipating on-the-day sales. Hundreds, perhaps thousands of people could […]

Incentive Travel Destinations – The World is Your Oyster

Incentive travel agency FMI provides some guidance about choosing incentive travel destinations when ‘money is no object’. There are 196 countries in the world (if you include Taiwan). Assuming you are not planning to take your incentive travel winners to somewhere domestically, this means you have a choice of 195 overseas destinations to consider when […]

Are Marketing Awards worth the Effort?

Entering a project for a marketing industry award is hard work but is it worth the effort… YES! Producing reports, project summaries, analytical data comparisons and PowerPoint presentations for clients to show the effectiveness of a programme is standard practice for us. However, it is a very different thing explaining the ‘ins and outs’ of […]

Brexit boggles the events industry

John Fisher assesses the potential impact Brexit may have on the events and hospitality industry Now that the British Prime Minister Theresa May has finally presented her 12 objectives for discussion regarding removing the United Kingdom from the European Union it is time for the events industry to ponder the actual implications. An All Party […]

FMI wins top marketing award

FMI were awarded the Outstanding Consumer Market Development Award for 2017 at the recent Huawei UK Partner Convention, held at the Church House Conference Centre, Westminster.

US judges’ decision will prolong the agony

Trump”s latest bull-in-a-china shop approach to ‘fixing things’ demonstrates perfectly the law of unintended consequences. Restricting access into the USA of all non-visa’d nationals from specific countries is a bit daft to say the least. All Scotsmen do not eat porridge. All Italian men do not send their washing home to Mama. All Muslims are […]