Channel Marketing Programmes

Is your business suffering as result of a disengaged sales team? Then a well-managed channel marketing programme could be the ideal way to make measurable improvements to your bottom line.

Our channel partner programmes will ensure that third party salespeople promote your product over those of your competitors, so you can improve sales and ultimately disrupt the market.


Improve the Effectiveness of Your Channel Marketing Efforts

Engage channel partners, trade staff, resellers and dealers with your brand through an effectively marketed incentive programme and they’ll work harder for you.
We help marketers and business development professionals to…

  • Better communicate with channel partners
  • Improve product knowledge
  • Drive reseller brand advocacy

Experts in Improving Channel Partner Engagement

We’re FMI, a brand engagement agency.

We don’t just help our corporate clients to communicate with their channel partners we “engage” their audience. Helping to turn ordinary people into supercharged brand fans.

The trick is not to talk at your audience, but to interact with them at their level, to hold their attention and resonate with them.

FMI create bespoke channel marketing programmes that disrupt the market place and provoke changes in behaviours amongst your channel partners.

We have years of channel marketing experience and work closely with corporate clients in the design, build and management of high impact and cost-effective trade engagement programmes.

Our Channel Partner Programmes in Action

Our industry leading channel incentive programmes have even been recognised through awards, such as the ‘ISellMobile Awards 2016‘ for ‘Best Manufacturer Training Portal‘ for a major global telecoms client.
Take a look at some of our recent work here:

With dedicated account management and an in-house creative studio, FMI’s trade engagement programmes have been proven to increase brand loyalty and increase market share.

An external audit by Price Waterhouse Coopers analysed a client programme operated by FMI and determined that…

…the trade engagement platform is the most effective sales driver within the organisation…£100k invested in the programme produces more than £3m in sales.

Our channel marketing programmes and trade engagement portals span various sectors including Telecoms, Electronics, IT, Security Systems and Automotive.

More often than not channel partner engagement not only involves an interactive trade engagement portal but sales incentives, experiential marketing roadshows, corporate events and a variety of rewards. Together they form a comprehensive and effective channel marketing programme.

About FMI

FMI brand engagement agency is part of the Love2shop Business Services family and can offer a full scope of channel partner rewards worldwide to include merchandise, retail gift cards, flights and holidays, event tickets, mobile top-ups, music, movies, games, books and so much more.

Get in Touch

To find out how we can help you engage your Channel Partners then call 0870 890 3305 or contact us using the form.