Aqualisa has been designing and manufacturing pioneering showers since 1977. Following a significant overhaul of their B2C digital proposition, Aqualisa looked to FMI to help them connect with and reach installers. Whilst the consumer purchasing process has changed, almost 6 out of 10 shower purchases are still influenced by their installer’s recommendation when professionally installed.

Alongside the digital marketing team, FMI conducted a consultation process with input from customer service, sales, trainers and installers to establish what would and wouldn’t work and what would internal and external stakeholders benefit from the most.

Aqualisa’s Installer Connect was born. A B2B loyalty and engagement programme for installers administered via our scalable digital platform designed, built and managed by FMI, seamlessly integrated into Aqualisa’s consumer facing site and webstore.

Launched as a minimal viable product (MVP) to ‘test the waters’ at The Installer Show, NEC June 2025, Installer Connect provides exclusive customer service and support for installers who are registered members. The platform itself hosts quick access in-field product support and training, with tips and tricks plus a loyalty scheme rewarding purchases of qualifying Aqualisa products. Our backend integration with Aqualisa CSD systems enables exclusive member benefits such as a priority helpline, online chat, discounts on spares with more features and functionality to come.

In its first year, Aqualisa Installer Connect has seen a 76% uplift in membership, high levels of engagement and 10% of members have completed the voluntary training modules. As a result of this success, 2026 is seeing significant investment into the UI and UX of the platform with the aim of moving from a MVP to a market leading proposition.