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Case Study


Group Incentive Travel

FMI delivers corporate incentives that are more than just a ground programme!

Rewarding the super sellers and driving sales

To provide a ‘money can’t buy’ travel incentive programme that would excite retail staff and drive sales and market share of the world’s second largest handset manufacturer through an 8 week ambassador programme.

Event organisers crafting a money can’t buy experience

FMI organised a ground programme in an exciting destination as the top prize for the UK and EIRE programmes that offered, not only a once in a lifetime experience, but a money can’t buy feeling for our winners. With previous group travel experience in Iceland FMI were confident Reykjavik would offer all this and more. Snowmobiling on a glacier, seeing an active Geyser, drinking cocktails in the Blue Lagoon and the stunning Northern Lights were all part of the 3-day programme designed to engage the winners and reinforce brand messages.

Why you need an event agency…

As with any travel incentive, always expect the unexpected – an off-road topple of the groups’ Super Jeep on a glacier in the middle of a blizzard got hearts racing  (don’t worry, they were only travelling around 5mph!), to leading a 25-strong convoy off the mountain in extreme weather that stranded other people and their cars for an afternoon. Both unforgettable experiences that many described as the highlight of their trip, resulting in the brand creating lasting memories for its winners.


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