Getting creative with finance – our work with Close Brothers Asset Finance on exhibition design
Working the assets for exhibition design
For four years, we’ve been the retained marketing agency for exhibition design for leading asset finance company, Close Brothers Asset Finance. We work with Close Brothers Asset Finance on a range of brand and marketing collateral – everything from creative strategy and exhibition stand design, through to video animation and email campaigns.
The close working relationship we share means we’ve become an integral part of their team and we act as an extension of their fantastic in-house marketing department.
During our time with the company, we have supported Close Brothers Asset Finance with their extensive portfolio of events and trade shows, helping them to deliver their UK-wide projects on time and in budget.
Becoming the main event
When we get an exhibition brief, for example, we work with their team to offer full end-to-end support or key components, including stand design and build, creative visuals, brand messaging and de-rig.
It’s an all-encompassing job, which also includes evaluating the needs of the team exhibiting, but also the guests who are likely to visit the stand. As part of our work, we ensure all health and safety regulations are met and also catering is taken care of.
We want the experience on a Close Brothers Asset Finance stand to be as seamless as possible, with all elements working together to deliver a first-class representation of the brand. We consider incentives to drive engagement, the position of the space and how this can be utilised and also whether gamification can be brought on to the stand to provide a point of difference at the show.
We work on all of these components at the planning stage, so to see them come together at the show and work so well for the brand and the visitors, is a great achievement. It strengthens our position as trusted advisors and shows our commitment to always being on hand for our clients.
Proving the ROI
Every year we work on the annual NACFB Commercial Finance Expo. Close Brothers Asset Finance attend annually and now have confidence in our team to deliver an exceptional experience – based on our industry insight and our successful proven track record.
Right now, the team is ensuring this year’s stand will deliver a strong return on investment and meet measurable objectives. End-to-end, we’ll manage the entire project and can confidently say, we expect to see another positive event come to fruition.
If you think we could help you with your brand’s event portfolio, contact our team today. We’d love to understand your objectives and work collaboratively with you to achieve your brand’s ambitions.