Channel Incentives
Experts in channel and partner incentive programmes
A trusted channel incentive agency
Channel incentives can be hard to get right, with each and every business having different needs and objectives – but with FMI, you’re in good hands. We offer channel incentive programmes, combining our platform with a wealth of experience, our team know exactly how to do channel incentives the right way.
Our channel incentive platform, combined with communications and rewards, has benefited businesses both large and small, in the UK, across EMEA and Worldwide. Get in touch with us to find out how our channel incentives can give your team a boost.
Channel incentive schemes
We have years of experience providing companies with highly-effective channel incentive schemes. Galvanising teams across a broad spectrum of industries and a range of international businesses, our case studies speak for themselves.
We are skilled at communicating with trade and channel partners, delivering incentive messaging to non-direct employees, tailored to the sales team and on brand. We’ll work directly with you and your channel and partnership teams to create a truly unique and effective incentive scheme that will deliver results.
Tell us about your project
Let’s explore together how brand engagement can elevate your business
- Elevate your business today
- We supercharge engagement for global brands
Whatever the campaign we’re working on, we always deliver bespoke, data driven and fully measurable programmes and events that deliver a return on investment for our clients.
- We build lasting relationships with our partners
Perfect partnerships evolve through collaboration, they are shaped as a team, and our goals are shared. With our partners, we always win together.
Let's Talk
- We will help pinpoint and prioritise your issues and needs
- Our experts will ask the right questions to define your requirements
- We will build an understanding of objectives, influences and barriers
- We aim to propose the right solution for you and develop a strong collaborative relationship
The best channel incentives programmes
We work hard to ensure the suite of rewards we integrate into our programmes are the right ones for our client’s audiences and programmes. The key for us is to make a channel incentive programme deliver what you need and return on investment.
Often this means we establish bespoke channel and sales incentives , ambassador programmes or rewards and incentives strategies for our clients, so all of our incentive schemes are focused and really do resonate and drive return.
Whatever your sales staff need to incentivise them, we’ll get to know them and work on creating an amazing channel incentive programme. We help businesses to offer some of the best incentives for staff that they possibly can, to get the best out of your team and drive sales performance.
Channel-focused engagement
So, if you need your channel incentives programme to…
- Improve direct sales or sales through third party channels
- Better educate customer-facing teams
- Communicate product USP’s
- Create loyal brand advocates
- Build strong customer retention
…then a channel-focused programme featuring enticing incentives could help make a notable difference.
What are channel incentives?
Channel incentives are targeted reward programmes designed to motivate and influence the behaviour of your channel partners, such as resellers, distributors, or dealers, to drive sales and brand loyalty. These incentives can take many forms, from performance-based rewards and tiered bonuses to travel experiences and recognition schemes. At FMI, we create strategic channel incentive programmes that engage your partners, boost product knowledge, and strengthen commitment to your brand.
Our Sector Experience
Our sales incentive and event specialists are experts in engaging people with brands within the telecommunications sector. We work with global manufacturers and network operators to deliver brand engagement solutions to distributors, resellers, B2B partners and customers.
‘Manufacturer Website of the Year’ and ‘The Most Effective Reward & Recognition Programme’ are just some of FMI’s achievements working in the telecommunications industry.
We deliver high-performing sales incentives, creative communications, tactical campaigns and online product training to help increase brand awareness in channel. Top performance is rewarded with stand-out incentive group travel trips and celebratory awards dinners. Whilst our impressive experiential events, training room installations and call centre roadshows deliver face-to-face engagement direct to consumers and front line retail and call centre staff.
Our team of brand engagement consultants are experts in connecting people with brands in the electronics sector. Having worked with brands like LG, Sony, PlayStation and more, we help electronic companies, including hardware manufacturers and software providers, who have a need to engage channel partners to drive sales performance.
We engage business audiences at corporate conferences, partner forums and networking events both in the UK and internationally, delivered professionally to encourage partnership building and brand loyalty.
Our European partner programmes and channel sales incentives are recognised for delivering effective communications to educate and train channel partners on products and brand values. Underpinned with rewards and group travel incentives to recognise achievements.
Our event managers and incentive planners are agency experts when connecting brands with people in the finance sector. We help finance companies improve performance through live events, trade exhibitions and partner programmes.
We design solutions that connect with finance audiences. Delivering UK-wide, London and international events in the finance sector for asset finance, retail banking, payment processing providers and Fintech companies. Helping brands achieve more at exhibitions and networking events and celebrate success at their EMEA conferences and awards dinners.
We help increase brand awareness and engagement, networking and relationship building and customer retention through effective marketing communications and partner programmes.
Our team of brand engagement experts are specialists in connecting people with brands in the automotive industry. Our experience within automotive includes international car, commercial and agricultural manufacturers, as well as dealership groups, fleet solutions and financial services.
We engage with these business audiences through awards dinners, leadership conferences, team building events, and group incentive travel. Engaging them with the brand at every touchpoint.
Our incentive and engagement websites disseminate training, product information and company principles to improve business performance with dealerships and rewarded sales performance with relevant awards.
Client Testimonials
Channel incentive management and technology
As a team, we have decades of experience in delivering partner schemes and channel incentives programmes – we’ve learned what works and what doesn’t. We also have our finger on the pulse when it comes to utilising modern technologies and innovation to deliver. Designed for a “mobile-first” generation, our customisable reseller incentives programmes, for example, can be used to keep audiences up-to-date with their personal performance and league table position 24 hours a day, seven days a week.
Our Work
Unique channel incentive programmes
At FMI, we don’t offer an ‘off-the-shelf’ experience when it comes to incentives. Our channel incentives are completely unique, as we know that every channel partner is different and is incentivised by different things.
Our unique channel incentives can take the form of local experiences to fully-fledged group travel trips. Whatever it is your channel partners needs to be incentivised, we can deliver it in an utterly unique way.
Fully managed channel incentive schemes
Our reseller programmes and channel incentives are fully managed by our in-house teams, meaning we will run full sales data analysis on your behalf and provide comprehensive reporting at every stage of the programme.
The targeted and hard-hitting channel incentives programmes we’ve delivered have been proven to increase sales and increase market share. Whether you need an annual programme or six-week tactical initiatives, we can be your trusted partner.
FAQs
FMI Agency are engagement experts and below are some of the most frequently asked questions when we are consulting with clients.
Channel partner incentives, or channel incentives, are structured rewards or benefits offered by manufacturers or suppliers to external partners, such as distributors, resellers, or retailers, to motivate them to sell more of the provider’s products or services. These programmes help suppliers stand out in competitive markets and strengthen partner relationships.
Channel incentives target third-party partners in indirect sales channels, while employee incentives focus on motivating internal staff. Channel programmes often involve multiple external stakeholders and require tailored approaches, whereas employee incentives align with internal culture and values.
The kind of rewards used as incentives include:
- Travel experiences like group travel trips or weekend breaks
- Financial incentives such as vouchers, discounts, and cash bonuses
- Merchandise like branded items and high value technology goods
- Digital engagement tools such as leaderboards, spot prizes, and instant wins
- Bespoke rewards from cars to film premiers these once in a lifetime rewards have real impact
A successful channel incentive programme is:
- Customised for partner types and local markets
- Data-driven with measurable objectives and real-time tracking
- Engaging, relevant information using digital platforms and creative communications
- Aligned with partner needs, offering appropriate rewards and supporting sales tools
The common mistakes of incentive programmes include using a one-size-fits-all approach with poor communication and lack of engagement, weak measurement and unclear KPIs from launch and rewards that don’t motivate or feel relevant to the audience.
As an experienced UK-based incentives agency, FMI will tailor an appropriate incentive solution to meet your needs. FMI provides channel incentive programmes, employee recognition and reward schemes, incentive travel experiences and ambassador and ongoing reward programmes.
Yes. FMI handles everything from strategic planning and incentive platform development to communications planning, reward fulfilment, incentive management and post-campaign reporting.
Yes! FMI designs tailored programmes for both internal employees and external channel partners across multiple industry sectors both in the UK, EMEA and Worldwide.
FMI are not associated with a specific reward provider and therefore we procure the perfect reward type for your incentive. Rewards include group travel, financial incentives, branded merchandise, bespoke experiences, and gamified digital rewards.
Yes. FMI will always provide you with the best advice and customise every incentive programme and campaign to suit your budget, whether it’s high-end group travel experiences or cost-effective digital campaigns.
FMI has delivered successful sales incentive programmes in multiple industry sectors including telecommunications, electronics, automotive, finance, IT, gaming and agriculture. Rewarding direct and in-direct salespeople in the UK and worldwide, in local language and with relevant local rewards.
