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Case Study


Incentive Travel Programme

How group incentive travel agency FMI created an effective travel incentive for high adrenaline seekers…

In order to increase sales and market share of handsets, FMI were challenged to create a ‘Thrill & Chill’ branded sales incentive. Intended to raise awareness of the mobile brand amongst retail staff, keeping them engaged throughout the 9-week incentive period.

The highest performing staff had the opportunity to win an exciting incentive trip, full of thrilling and chilling.

Communication is key to channel engagement

FMI created a fully mobile-optimised campaign microsite for two-way communication with the audience, including posting public league tables to track sales progress and uphold engagement. We created weekly quizzes over the 9-week programme, giving staff the opportunity to win manufacturer products.

15 overall winners won a 3 night stay in Cape Town, where FMI organised a variety of exciting Thrill & Chill activities. From abseiling down Table Mountain, spa treatments, shark diving and private terrace dining to a visit to Waterkloop vineyard and a track day experience.

During the 9 weeks there was a 184% uplift in sales, a 215% uplift in Year on Year sales compared to the previous year and a 100% happy client!

“The Best Performing Thrill & Chill incentive yet!”

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